Customer service is vital to the growth of a small business – to any business really. You probably already know this. But what if your customer service fails? If you’re a human, running a small business for humans, possibly with not enough other humans to help you, there is a chance that, every now and then, you will drop the ball and your customer will suffer because of it.
In this case, what do you do?
Well, believe it or not, it is when your customer service fails – for whatever reason – that you have the most chance to make your business shine. Here are some tips for how to clean up your customer service mess like the amazing business pro you are: Continue reading What to do When Your Customer Service Fails
Inspired by Wedding Planning
The average person has very few opportunities to invest so much money (so, so much money) into local businesses as they do when they are planning their wedding.
From the photographer to the DJ to the caterer to the florist to the wedding planner to the limo company to the wedding cake baker to the hair and makeup artists and quite possibly including your venue, bridal dress shop, tuxedo rentals and the travel agent who books your honeymoon, weddings pump thousands (and thousands and thousands) of dollars into local and small businesses.
If it’s one thing I learned from planning my own wedding, it’s that if a small business owner can work successfully and satisfactorily with a bride, then there is probably very little you can teach them about customer satisfaction when it comes to working with the average (less stressed out) customer or client.
Unfortunately, too many small businesses miss the mark on how to provide customer service in the 21st century and it is detrimentally affecting their business. Here are some lessons for small business success that I picked up from the vendors I’ve loved (and hated) during my own wedding planning experience: Continue reading 8 Ways Small Business Owners can Improve Customer Satisfaction
This weekend is Mother’s Day. If you are a mother of very young children, it is important that you start immediately fostering a sense in them of how awesome you are as a mother, so that you may reap the benefits of very expensive jewelry, flowers and spa treatments for many Mother’s Days to come.
Here is a collection of some of my favorite children’s books (you may not know that your literary artist taught preschool a couple of decades ago) that will help your children understand the complexity and sacrifice of a mother’s love:
1) Love You Forever
When I think of books about the strength of the bond between mother and child, even after death, this classic is the first that comes to mind. If you have a couple hours to sit and cry ugly tears with your children, then this book is for you. If nothing else, it will impart upon them the guilt that will keep them coming home for dinner every Sunday once they are adults.
Continue reading Top 10 Children’s Books to Celebrate Mother’s Day
If you own or run a business and you are asking yourself if you need to hire a professional freelance writer, then your answer is already a resounding “yes.” Here’s why:
You Care about Your Business and Want it to Look Good
Communication with your customers and potential customers is often done just as much – and, in some cases, much more – in writing as it is in person. Your website, printed advertisements, social media pages, brochures, reports, newsletter, even your coupons are all 100 percent WRITTEN. In other words, a large portion of the impression you are making in the community and, as a result, your reputation is based on writing. If you care about your business and are putting your blood, sweat and tears into making it a success, make sure you aren’t letting lackluster writing hold you back. Continue reading 6 Reasons Why You Should Hire a Freelance Writer